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Privacy Policy Last updated: 25 February 2025

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This Privacy Policy describes our policies and procedures on the collection, use, and disclosure of your information when you use the service or interact with our consultancy business. It also explains your privacy rights and how the law protects you.

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We use your personal data to provide and improve our services. By using our website or engaging with our consultancy, you agree to the collection and use of information in accordance with this Privacy Policy.

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Interpretation and Definitions

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Interpretation

The words with an initial capital letter have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or plural form.

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Definitions

For the purposes of this Privacy Policy:

  • Account means a unique account created for you to access our service or parts of our service.

  • Affiliate means an entity that controls, is controlled by, or is under common control with a party, where "control" means ownership of 50% or more of the shares, equity interest, or other securities entitled to vote for election of directors or other managing authority.

  • Company (referred to as either "the Company", "We", "Us", or "Our" in this Agreement) refers to LicenceSync Consulting Ltd, Manchester, England.

  • Cookies are small files that are placed on your computer, mobile device, or any other device by a website, containing details of your browsing history on that website among its many uses.

  • Country refers to: United Kingdom.

  • Device means any device that can access the service, such as a computer, mobile phone, or digital tablet.

  • Personal Data is any information that relates to an identified or identifiable individual.

  • Service refers to both our Website and our consultancy services.

  • Service Provider means any natural or legal person who processes data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the service, provide the service on behalf of the Company, perform service-related tasks, or assist the Company in analysing how the service is used.

  • Usage Data refers to data collected automatically, either generated by the use of the service or from the service infrastructure itself (for example, the duration of a page visit).

  • Website refers to LicenceSync, accessible from www.licencesync.com

  • You means the individual accessing or using the service, or the company or other legal entity on behalf of which such an individual is accessing or using the service, as applicable.

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Collecting and Using Your Personal Data

 

Types of Data Collected

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Personal Data

We collect personal data from:

  • Website visitors: Information provided via forms, cookies, and analytics.

  • Prospects and clients: Contact details, business information, and communication records.

  • Lead generation tools: Information sourced from third-party platforms.

Personally identifiable information may include, but is not limited to:

  • Name

  • Email address

  • Phone number

  • Company name

  • Job title

  • Business address

  • Usage Data

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Usage Data

Usage Data is collected automatically when using our website or interacting with our consultancy.

Usage Data may include information such as your device’s Internet Protocol address (IP address), browser type, browser version, the pages of our service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers, and other diagnostic data.

When you access the service via a mobile device, we may collect certain information automatically, including, but not limited to, the type of mobile device you use, your mobile device’s unique ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browser you use, unique device identifiers, and other diagnostic data.

We may also collect information that your browser sends whenever you visit our service or when you access the service by or through a mobile device.

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Third-Party Data Processors

We use the following third-party services to store, process, and manage data:

  • Monzo Business – for financial transactions and invoicing.

  • HubSpot – for customer relationship management (CRM) and communication tracking.

  • Lusha – for lead generation and business contact acquisition.

  • Wix – for website hosting, analytics, and form submissions.

  • OneDrive – for secure cloud storage and business documentation.

  • Local Storage – for securely storing certain business-related information.

These providers have their own privacy policies governing how they handle data. We ensure that all data processed by these services is handled securely and in compliance with UK GDPR.

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Legal Basis for Processing Personal Data

We process personal data under the following legal bases:

  • Consent: Where you have given clear consent (e.g., for marketing emails or cookies).

  • Contractual necessity: Where processing is necessary for providing our services (e.g., consultancy agreements, invoicing).

  • Legitimate interests: Where processing is required for business operations, such as responding to enquiries, maintaining security, and improving services.

  • Legal obligations: Where we are required to retain data for tax, accounting, or legal reasons.

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Data Retention Policy

We retain personal data indefinitely unless a request for deletion is made. However, certain data may be retained as required by law:

  • Website analytics data: Typically retained for up to 24 months.

  • Client and contract data: Retained for a minimum of 6 years to comply with tax and accounting requirements.

  • Prospect data: Retained until business engagement occurs or upon request for deletion.

  • Marketing data: Retained until you withdraw consent or request deletion.

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International Data Transfers

Some of our third-party service providers may store or process data outside the UK or EU. When this occurs, we ensure appropriate safeguards are in place, including:

  • UK Addendum to Standard Contractual Clauses (SCCs).

  • Adequacy decisions (where applicable).

  • Encryption and access control measures.

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Security Measures

We employ enterprise-grade security measures to protect your personal data. Our security practices include:

  • Encrypted storage and data transmission.

  • Multi-factor authentication (MFA) for critical systems.

  • Access controls and role-based permissions.

  • Regular security audits and system updates.

  • Compliance with industry best practices to prevent unauthorised access.

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Your Rights Under GDPR

Under the UK General Data Protection Regulation (GDPR), you have the following rights:

  • Right to Access: Request a copy of your personal data.

  • Right to Rectification: Request corrections to inaccurate or incomplete data.

  • Right to Erasure: Request deletion of personal data under certain conditions.

  • Right to Restrict Processing: Request limitations on data processing under specific circumstances.

  • Right to Data Portability: Request a transfer of your data to another organisation.

  • Right to Object: Object to processing under specific conditions (e.g., marketing emails).

To exercise your rights, please contact us at info@licencesync.com

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Cookies Policy

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What Are Cookies?

Cookies are small text files stored on your device that help websites remember certain information about you. They are commonly used to improve website functionality, analyse site usage, and personalise content.

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How We Use Cookies

We use cookies and similar tracking technologies to monitor activity on our website and store certain information. Cookies help us enhance user experience and analyse website traffic.

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Types of Cookies We Use

  • Strictly Necessary Cookies: These cookies are essential for the website to function correctly and cannot be disabled in our systems.

  • Performance Cookies: These cookies help us understand how visitors interact with our site by collecting information such as the number of visitors, the pages they visit, and traffic sources.

  • Functional Cookies: These cookies improve user experience by remembering preferences (e.g., language settings).

  • Targeting/Marketing Cookies: These cookies may be set by third-party advertising networks to track browsing activity and display relevant adverts.

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Google Analytics

We may use Google Analytics to collect anonymous usage statistics to help improve our website. Google Analytics sets cookies to measure how users interact with our site, including:

  • The pages visited

  • The time spent on each page

  • The actions taken (e.g., clicks, form submissions)

  • The geographic location (general, not precise)

For more details, visit Google’s Privacy Policy.

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Managing Your Cookie Preferences

You can manage or disable cookies through your browser settings. Most browsers allow you to:

  • Block all cookies

  • Allow only certain types of cookies

  • Delete cookies after each session

To manage your cookie preferences directly on our site, use the Cookie Settings button in the cookie consent banner.

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Changes to This Cookies Policy

We may update this Cookies Policy periodically to reflect changes in our services or legal requirements. Any updates will be posted on this page with the revised date.

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Contact Us

If you have any questions about this Privacy Policy, you can contact us:

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